![]() ![]() Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. ![]() ![]() Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion - whether by religious leaders, politicians, or advertisers - fail miserably. Not Born Yesterday explains how we decide who we can trust and what we should believe - and argues that we're pretty good at making these decisions. Why people are not as gullible as we think ![]()
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